Client & Channel Engagement
Maximizing Engagement with Webinar-Based Content Marketing
Content marketing is a highly effective way to engage prospects, keep clients updated and to support channel partnerships that recommend and service your business solutions. Online content marketing using well produced webinars is a time-tested way to attract audiences from any location and bring them together for an online session. Well run webinars maximize the value of the three stages of an event including registration, the live event and the archive that is available for ongoing viewership. Not only did these live events engage people directly but they create valuable content assets that can be put in digital libraries for ongoing viewing.
The best programs are not one-off events, but a scheduled program of ongoing events following a content calendar. They are generally video-centric to personalize the presenters with the audience and include interactive elements such as pulling, vibrant Q&A sessions and exit surveys.
To help you get started our programs include:
- Understanding your business outcome
- Defining your target audience
- Consultation on the best format
- Setting up a cadence that will engage but not diminish value
- Adding accessibility features such as language, closed captioning options
- The best use of the content archive
Ready to get started?
Whether you’re planning an investor relations event, employee townhall, or client engagement, we’re here to help you make it a success.
Our experienced team at EvolveSR specializes in creating turnkey event experiences. Let’s start the conversation today!